Reduce plastic pollution

We all know that marine litter is a real problem. Every year 12 million tonnes of plastic enters the oceans. That is equivalent to 1 bin lorry load every minute. There are now five massive patches of plastic in the oceans around the world which have significant concentrations of plastic.

This plastic does not biodegrade.

Many marine organisms can’t distinguish common plastic items from food. Animals who eat the plastic often starve because they can’t digest it and it prevents them from eating real food. 

Plastic can also cover coral, marine sponges and mussel beds, preventing species from populating them and cutting of marine organisms from the exchange of oxygen. 

Plastics also often contain additives that lend the product desirable properties - but can damage animals and humans. Bisphenol A, phthalates and brominated flame retardants can adversely affect sexual development, damage genetic material or cause cancer. Pesticides and other toxins that are released into the ocean area are also absorbed by the plastic. All of these toxins penetrate the fatty tissue of marine organisms and end up in the food chain. Particularly at risk are all those animals at the end of the food chain: sea birds, seals, whales, sharks and humans.

To make a difference to plastic pollution will require us all to change our relationship with plastic. From how much plastic we use, to how we reuse and recycle it. 

We want to help look after our planet and oceans. Every action and decision we take helps but we can really make a difference when we work together. We want to inspire you to embrace sustainable living and for this to become a way of life for as many people as possible. 

We are making these changes in our own homes with our families testing out and adopting different ways of living without (or with less) plastic. We want to share the best of this with you by:

  • creating practical everyday products that are green, ethical and sustainable

  • focussing on reducing costs to make sustainable living as affordable as possible 

  • identifying real alternatives that work

  • providing information to help you make your own decisions and choices

​In bringing our products to you we will work tirelessly to make sure that:

  • our products, packaging and information are all sourced in a sustainable fashion

  • we are not using toxic materials 

  • everything is able to be recycled and/or is produced from recycled materials

  • we are not making use of excessive packaging

  • everything is designed to be reusable, repairable and not "throwaway"

The first thing we decided to tackle at home was clingfilm as we found we were using this a lot in lunch boxes, to store leftover food, etc. Plastic food containers can work really well but can be bulky and sometimes you just want something to pop over a bowl of food or to wrap around some veg sticks in a lunchbox. After much research we discovered wax wraps. We were immediately sold on the concept and decided to make our own.​


  • virtually eliminate the need for clingfilm and sandwich bags

  • are made from organic cotton, sustainably sourced natural beeswax, tree resin and jojoba oil and are printed with low impact paints and inks so have no artificial nasties in them.

  • keep food fresh longer than cling film would thanks to the natural anti-bacterial properties in the beeswax and jojoba oil and the anti-fungal properties in jojoba oil

  • can form a protective shell around sandwiches and soft fruits because the wax stiffens while in the fridge

  • are really great for cheese as they let the cheese breathe

  • keep bread bakery fresh for days longer

  • can be washed and re-used again and again for up to 12 months.

  • are totally biodegradable and at the end of their life can be popped on the compost heap or used as a fire lighter!

  • are packaged in fabric left over from making home furnishings that would normally go off for recycling from an interiors shop

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